Abstract: Research on political science has been inconclusive in establishing whether political campaigns significantly influence electoral results. This study attempts to solve the dispute by specifically addressing the effect of media and advertising on the 2012 United States House of Representatives elections, with the results showing no significant direct or indirect impact of media spending on electoral outcomes. We hypothesize that the dilemma may have prevailed in research due to a strong correlation between a committee’s total campaign expenditures and the respective electoral results. However, this connection appears not to be causal.’
